Privacy Statement

Juice Plus+ Science Institute, Inc is a company organized in the state of Tennessee, USA at 140 Crescent Drive, Collierville, Tennessee 38017.  

We operate as an independent, non-profit entity with a primary focus on gathering scientific data related to plant-based nutrition. JPSI engages in research pertaining to plant-based nutrition, collaborates with other research institutions and communicates scientific information and discoveries.

We are committed to safeguarding your privacy and we collect and use information to deliver our services and content, and to operate our website.  In this context, we are a data controller.

Our website is a resource for health care professionals.

We protect your privacy in every way we can think of.
  • We may collect the following personal information from health care professionals:
  • Identity Data: such as a name, title, profession.
  • Contact Data: work address, email address-and phone number - where you fill in forms on our website or you correspond with us by post, phone, email, social media and/or otherwise.
  • Marketing and Communications Data: such as your preferences in receiving information from us and your communication preferences.
  • Technical and Usage Data: information about how you access and use our website such as your internet protocol (IP) address, browser actions and patterns. We may also receive technical data if you visit other websites employing our cookies. We collect this data by using cookies and other similar technologies.

How we collect and use your data
  • The personal information (contact and identity data) we may process is information you have voluntarily provided to us via the online sign-up form (which you are required to complete in order to access our research) or when you subscribe to publications or updates on our website or request any other information or materials be sent to you. You may at any time withdraw any consent you gave us to process your data, which will not affect the lawfulness of processing before its withdrawal.
  • We use it to enable us to send you the information you have requested as well as for analytics, and for security purposes.
  • If at any time you wish to review, update, change or delete any information you have provided to us, you can contact us directly as set forth under “Contact Information” below.
  • We will not share any of your personal information with any third party, other than business service partners under contract to us who help us serve you better in areas such as, technology services. Our contracts dictate that our service partners only use your information in connection with the services they perform for us.
  • We may also be required to disclose your personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
  • We will never, under any circumstances whatsoever, sell or rent any of your personal information to any third parties for any purpose. We will delete the data when it is no longer necessary for the above purposes or when you ask us to do so.
We take additional security measures online.

We take all possible organizational, technical and administrative measures to protect your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure, even by a company such as ours that goes to the lengths we do to ensure your privacy and security. In short, we cannot absolutely ensure or warrant the security of any information you transmit to us – no one can – and therefore ultimately you do so at your own risk, though we do everything humanly and technologically possible to minimize that risk.


Our website uses cookies and similar technologies to distinguish you from other users of our website and to give you a good experience when you browse our website, and it allows us to improve our website.

“Cookies” are text files that are saved on your computer and contain information about you. You can set your browser to refuse all or some browser cookies. However, if you turn off cookies completely, you may not be able to use all of the functions of our websites to their full extent, and some web pages may not display properly.

We may also use web analysis services, either directly or through third party providers, to collect information about your usage of our websites (including your anonymized IP address). We will use this information to evaluate usage of the websites, to create reports about the website activities, and to help us provide further services to our users such as you.

Your rights

If you are based in the UK or the EU/EEA/Switzerland, you will have additional rights under other applicable privacy laws. Please refer to the Juice Plus+ Privacy Statement, which will apply as relevant, found here:

International Data Transfers

As necessary for the purposes described above, we may transfer your personal information to other countries where we have operations. By providing us with your personal information, you consent to the transfer of information to countries outside of your country of residence, which may not have the same level of data protection as your country. When we transfer your personal information to other countries, we will protect that data as described in this Privacy Statement and in accordance with applicable law. Where required, we will implement binding contractual obligations with the data recipient to safeguard your data protection rights. Regarding transfers of personal information from within the European Economic Area (“EEA”) to outside of the EEA, to countries where no adequacy decision is in place, we use European Commission-approved Standard Contractual Clauses and other legally appropriate transfer mechanism. Personal information may be transferred to US entities certified under the EU/Swiss-US Data Privacy Framework and its UK extension.

Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for and will comply with deletion requests.  However, please note that we are legally obliged to keep hold of certain data, which may include your identity, to comply with statutory obligations. In addition, we keep such data to protect our rights, including through defending against or the making of claims in case of a dispute.

Supplemental Privacy Notice for Colorado Residents

If you are a Colorado consumer and would like to exercise your rights pursuant to the Colorado Privacy Act (CPA), as may be applicable, including as applicable the “Right to Access”, “Right to Correct inaccuracies”, “Right to Delete”, “Right to Obtain”, and any implementing regulations adopted thereunder, please refer to the contact details below.

Supplemental Privacy Notice for Nevada Residents

Nevada SB220 gives the right to Nevada consumers to request that their personal information not be sold. This notice is simply a reminder that we do not sell your personal information to any other parties, in Nevada or anywhere.

Supplemental Privacy Notice for Virginia Residents

If you are a Virginia consumer and would like to exercise your rights pursuant to the Virginia Consumer Data Protection Act (VCDPA), including as applicable, the “Right to Access”, “Right to Correct”, “Right to Delete”, "Right to Obtain” and any implementing regulations adopted thereunder, please refer to the contact details below.

VCDPA Appeals

Pursuant to the VCDPA, if, for any reason, you would like to appeal our decision relating to your request, you have the right to submit an appeal and can do so by referring to the contact details below.

Supplemental Privacy Notice for California Residents

The California Consumer Protection Act (CCPA) and, the California Privacy Rights Act of 2020 (CPRA), and any implementing regulations adopted thereunder creates consumer rights for California residents relating to the access to, deletion of, and sharing of personal information that is collected by businesses. Terms (including defined capitalized terms) used in this California Privacy Notice have the same meanings given in the CCPA and CPRA and the associated regulations, unless otherwise defined herein. Those rights include (and may be applicable to you, as relevant):

Right to Know. California Consumers have the right to know what information we havecollected about you (the categories and the specific pieces of information).Upon request, we must disclose and deliver the required information to you freeof charge within 45 days of receiving your verifiable request. This time periodmay be extended once by an additional 45 days when reasonably necessary. Thisdisclosure will cover the 12-month period preceding our receipt of yourrequest. We are not required to provide you personal information more thantwice in a 12-month period.

Right to Delete. CaliforniaConsumers have the right to request that we delete information we havecollected from you.  Upon request, we must delete any personal informationabout you which we have collected from you. We are not required to delete yourpersonal information, however, if:

  1. We     need the information to complete the transaction or contract for which we     collected the information from you.
  2. We     detect a security issue and need the information to protect against     malicious, deceptive, fraudulent, or illegal activity and prosecute those     responsible.
  3. Deletion     of the information creates an issue with regard to the exercise of free     speech.
  4. The     information impacts engagement in public or peer-reviewed scientific, historical,     or statistical research in the public interest that adheres to privacy     laws. 

Right to Correct.If you have any questions or concerns regarding our use of your information orif you wish to amend, update, object to or restrict the collection and/orprocessing of your data provided to Juice Plus+ Science Institute Inc, oraccess to such Data, please sign into your JPSI account and complete theinformation request form or information removal form (as relevant) in theprofile section.

Right to Opt-Out of Sale.Simply as a reminder, we do not under any circumstances sell your personal datato any other parties. We are required to inform you, however, that in theunlikely event any changes occur in this regard, we will make every attempt toaccommodate any consumers requests that are exercised in this area.

Right to Opt-Out of Sharing.We will notshare any of your personal information with any third party, other thanbusiness service partners under contract to us who help us serve you better inareas such as technology services. However, and simply asa reminder, California Consumers have the right to opt-out of the sharing ofPersonal Information or Sensitive Personal Information to a third party forcross-context behavioral advertising (i.e., targeted advertising), whether ornot for monetary or other valuable consideration.

Right to Limit the Use and Disclosureof Sensitive Personal Information. You have a rightto limit the use or disclosure of your Sensitive Personal Information topurposes set forth in the statute, including that use which is necessary andanticipated to perform the Services or provide the goods reasonably expected byan average consumer who requests those goods or Services (“Right to Limit TheUse and Disclosure of Sensitive Personal Information”).

Right to Data Portability.California Consumers now have the right to request that businesses transferpersonal information to another entity, to the extent it is technicallyfeasible.

Verification of Requests.In every instance, and for your protection, we must verify any of theserequests to ensure that the individual making the request is authorized to makethe request, in order to reduce the potential of fraud and to ensure thesecurity of your personal information. We may require that you provide thee-mail address that we have on file for you and verify that you can access thataccount; as well as ask for your address, phone number, or other data we haveon file in order to verify your identity. We will not require you to verifyyour identity, beyond asking for the information necessary to complete yourrequest. Additionally, if someone else is submitting the request on yourbehalf, we reserve the right to validate their authority to act on your behalf– again, in order to reduce the potential of fraud and to ensure the securityof your personal data.

Discrimination for exercising one’srights. We respect your rights as outlined in theCCPA. We will in no way discriminate against you if you exercise your rights inany of the above categories by denying goods or services to that individual, bycharging different prices, or by providing a different level of goods orservices for exercising their rights.

To exercise any of your rights inthis area, as applicable, please refer to the contact details below.

Statement Updates

We may update this Privacy Statementfrom time to time to ensure that it reflects changes in the world aroundus.  If we do update it, we will always make the updated statementavailable here for your continued review.

Contact Information

The DPO for Juice Plus+ for the UK and the EEA is Aphaia Ltd, London, UK, which can be

If you have any questions or concerns regarding our use of your information, exercise your rights as set out above or if you wish to amend, update, object to or restrict the collection and/or processing of your data provided to Juice Plus+ Science Institute Inc, or access to such data, please sign into your JPSI account and complete the information request form or information removal form (as relevant) in the profile section.

The DPO for Juice Plus+ for the UK or the EU/EEA/Switzerland is Aphaia Ltd, London, UK, which can be contacted at:

Effective March, 2024

Copyright© 2024, Juice Plus+ Science Institute, Inc USA. All rights reserved.